Can blogging make you money and what is it?
A blog is a weblog. A diary, and can be anything from a discussion or passing on information. Normally of a personal nature and intended for the public to read.
Or that’s how they started out and until around 2009 were mostly created by individuals and were generally not thought of as a means to earn money.
Like everything else that can be monetised or changed to be something else blogging changed too, so…
This is a Blog about Blogging
- What is a Blog?
- Why you should, or shouldn’t have one.
- Can blogging make you money?
- What blogs say about you.
- How often should you Blog?
What is a Blog and why you should or shouldn’t do it?
This is not about the technical aspects of Blogging, that is in another Blog about Blogging.
The answer to “what is a Blog” is not as obvious as it may seem. Blogging has been around a while but is evolving faster than my son in law can eat a burger.
So what started out as a personal shareable online diary is now a means of mass communication. When done right can build trust in whatever it is you are doing. It will show what it is you are doing and can make you a great deal of money in the process. If done right.
The case for not Blogging is very small and I can think of very few scenarios if you are in the digital World why you shouldn’t.
On that, a very large chunk of the World is or is in the process of going digital. When did you last see that poor sod dressed up in two planks walking up and down the street telling you how good someone’s Pizzas are?
Blogging is content and content is marketing. Ok way over simplified but nevertheless true.
Forget the personal diary bloggers for a minute.
Do you have a value proposition?
Back to the fellow with the sandwich board advertised the Pizza place from days of yore.
He has a clearly defined geographic customer area which he shares with another Pizza place. Pizza places are everywhere so he has no need to advertise outside his immediate demographic. Until one day he says “sod it, I’m going to open up another pizza place in the next town, and do deliveries”
This goes on at a steady pace and very soon he runs out of people to carry his bits of wood around. This luckily coincides with the realisation that they are doing him absolutely no good anyway!
If you have a value proposition of any sort it has no value if no one knows you have it! Make sense?
A corny cliche but relevant here, I also have no idea who to attribute it to. “If you wink at a girl in the dark no one knows you have done it but you.”
Fortunately for him, he was quite astute and realised the World was his oyster, or at least part of his customer base, and a lot bigger demographic than his previous advertising method could stagger around. Armed with this new realisation he went online and started a Blog.
A Blog can be a profitable part of your website or could just be your website.
In the case of a product (digital or other wise.. like a Pizza) your website will tell your customers what it is you have and how to get it.
Two of the three fundamentals of marketing.
The most important fundamental of marketing, however, is telling your customer what it can do for them!
This is especially important if others have similar products or indeed if you have something completely unique. So everyone really.
This is where a Blog comes in.
People, especially the people who you would like to buy from you have very short attention spans.
You need to keep reminding them of what you can do for them, that’s all they are interested in basically.
Your web site, as said, shows them what you have. The content of your Blog when promoted correctly keeps your customer’s attention span focused on that and anything else you have to offer or promote.
Can a Blog make you money? What does it say about you?
That is a whole new topic but the short answer is yes in many different ways.
A good topical Blog, well written will attract people interested in the content thereof.
Interested people can be monetised.
There are so many ways to make money out of a good Blog (good being defined as content that people seek out because it has a relevance to them) that this Blog would turn into a novel if I mentioned them all. It’s not what this is about so will just point out a few basic ways of answering the question can a blog make you money?
It is a communication tool that you use to gain interest. Then you point them through a CTA, call to action, to where you want them to be. In the example above that would be to your Pizza menu. This is what you do/have which will, of course, tell them how to get it.
Your Blog has already fulfilled the important job of telling your customer what your Pizza will do for them.
Pizzas were used here as an example to show copywriting in the form of a Blog can be used for anything. Anyone with any offer in any niche can promote it through great copywriting in a blog.
Visitors to your site can be further monetised by showing similar products or niches. Buy any of them via your Blog you can earn you a commission.
Again a whole new subject but there are many ways of taking advantage of the visitors to your Blog.
What should your Blog say about you and how often should you Blog?
What your Blog says about you will depend very much on what the message is you are trying to portray.
A personal Blog is your thoughts and ideas on a subject. We going back to the diary concept here.
Your ideas need to interest others if you are going to make money from your Blog if indeed that is your aim.
Why would making money not be your aim?
If your Blog is commercial and aimed at marketing what you do or have it should tell people why you and your offer are better than anyone else.
It should be an honest window into your offer’s core values.
Never claim to do or have something you don’t have or can’t do. This will backfire on you somewhere down the line.
The jury is out on how many times you should Blog
Many “Guru’s” will advocate quantity. A “build it and they will come” attitude. Churn out enough content and it will get you noticed, apparently?
Maybe it works, it’s been the norm for a while but has quite a number of negative issues.
Firstly mass production of anything has the tendency to compromise quality.
Someone has to write the avalanche of Blogs needed to get you noticed. This has a cost, either in your time or as a direct monetary cost paying a Copywriter to write it.
Good quality content promoted properly and effectively will always be better for your brand and credibility.
Poor quality content written just to “make up numbers” can have a hugely negative impact. An initial negative impact on potential customers or subscribers is hard to overcome.
A badly written Blog about a quality product will not give the desired result. No matter how many times you do it!
There is no hard and fast rule about how often you should post a Blog. There are too many variables to create a rule. But always bear in mind that quality is always better than quantity!